Recruiters and Employers Decide on Your Future by Evaluating Your Personal Brand
What is Personal Branding?
I’d like to invite you to think about what you would like to be known for, and then perhaps consider all the possibilities and opportunities that are available to you.
Being known for something and having others champion your cause will accelerate your success dramatically.
There are many ways that you can be described, but the question you should always be mindful of “If someone was to describe me, what would they say?”
They would probably describe you in 3-5 words….what do you believe your 3 words would be?
- “Thoughtful, customer focuses and successful in what ever I do in my career”
- “Loyal, hardwording and an innovative thinker”
- “Easy going, relaxed and flexible”
- “Considerate, deep-thinking and a specialist in strategy and planning”
- “Inconsistent, irrational, but still able to thrive in their work!
The number one goal of your personal branding efforts is for your target market to see you as one of the countries (or world’s) ‘go-to-person‘ for your area of specialty. There are many different ways to build up your reputation (your personal brand) and it starts with the way you deal with issues and people within your work time.
It’s the way you talk with your team members and stakeholders. It’s how you represent yourself on social media (your linked in profile) and also the resume format and the content you use in your new professional resume and cover letters. You can accelerate your success by amplifying your personal brand through your own website also….click here to find out more about digital marketing.
The more awareness your prospective clients and customer have of your knowledge, skills and experience, and the more they realise how passionate you are about what you do….the more people are likely to google your name, visit your website and take action into getting you to help them solve their problems.
Your personal branding has to be focused on how you effectively resolve the key challenges and issues that led these people to contact you in the first place.
You’ve got to know the biggest problems that you help resolve for your target market, and then your personal branding (ie. your personal sales and marketing collateral) to start researching
Your Personal Branding Strategy
Planning for long term success is the key element that will keep you motivated and working towards your goals.
Knowing how your market is changing, and being able to see what products and services you can offer your target market is imperative for your future success. Most importantly, you’ve also then got to consider what you want from your working life, so you can ensure that the market you choose will allow you to work the way you want to work is important for long term sustainability.
Once you have your career strategy worked out, its time to think about how you are going to market it.
Step 1 – Define Your Personal Brand and Your Values
The first step is self-reflection. We need to know what makes you great, and what others thinks make you great. By getting to know yourself and what you have to offer the world, we can then start to promote it through your LinkedIn profile, your new professional resume and your own web site. But if you’re not sure what type of job you want to move into next then I’d suggest you download this Personal Branding Questionnaire so you can start process anyway.
When you book your resume package through Power Resumes, we’ll gain a deep insight about what your key strengths are, as well as your values and motivations for working. Upon the completion of our questionnaire, you will have developed an awareness of your own internal forces and define what elements you need in your ideal average work day, in order to thrive as a person.
“This questionnaire process is both thought provoking and exhilarating,” says Bonnie Power. “Clients always tell me how surprised they are by how much impact the questionnaire has. It’s sets them up for future job interviews, as they feel confident to answer questions about themselves and to promote all the key factors that lead them to being seen as an ideal person for the job.”
Step 2 – Create Your Personal Career Marketing Strategy
Once you’ve defined the key qualities and skills that make you valuable to prospective employers, the next step is developing a personal marketing strategy to help you gain recognition and traction within your chosen industry. When you book with Melbourne Resumes, we provide 30 Days Phone and Email Support to help you identify the best methods and tools to connect with your target companies, and we also offer a system by which you can measure your success.
Step 3 – Build an Online Identity
Power Resumes help you develop an authentic online presence for your personal brand, one that effectively highlights your key strengths, character and skill set.
We’d suggest the first step to defining your personal brand is to identify your goals, your values and then update your LinkedIn and professional bio to attract the best opportunities.
Contact us on by email on firstname.lastname@example.org or by phone on (03) 9013 3890 for more information.