Helping You Get Interviews By Tailoring Your Cover Letters To Specific Job Applications
It’s a fact that generic resumes and cover letters don’t work. Your prospective employer wants to see that you’ve gone to some effort to create your job application. If you give them a template and general cover letter, they are going to see it a mile off, and might even feel resentful that you’ve wasted their time even reading it.
You can’t be general in your resume or your cover letter, but at the same time, you can’t include so many details that some are perceived impertinent.
Professional cover letter writers are bound to be familiar with the book “Don’t Send a Resume” by business expert Jeffrey Fox. In it, Fox claims that the best letters in response to job advertisements are boomerang letters. These are letters that essentially flatter the person who wrote the ad by echoing its words and intent, effectively mirroring the ad. If you do this, employers are likely to think that you fit the description or that you get what they’re looking for.
There are 3 key points I want to share with you today on how to tailor a cover letter to a specific job application:
- Address it to the right hiring manager – This certainly specifies your application to a particular company and, oftentimes, even position.
- Discuss your interest in the specific position – If you highlight relevant experience, list appropriate skills, and talk about your reasons for applying for the job, then you can put employers’ minds to rest that it’s not a generic letter.
- Mention your connection – There are cases when namedropping isn’t obnoxious and this is one of them. If you have a mutual friend or if you met somebody from the company at a job fair, mention it to make your own connection.
Customisation is the name of the game. You’ve got to customise your cover letter to each job application.
If you have a cover letter written by a professional resume writing service like ours, you can still use the cover letter; just sure you use these key points to make the content job application-specific.
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